NOT ALL PURPLES ARE EQUAL

Our V34 Purple formula targets coffee stains

Unlike generic whitening products, our formula is specifically designed to neutralise the polyphenol compounds found in coffee that cause stubborn yellow-brown staining.

Most V34 products use a one-size-fits-all purple. Ours is calibrated to coffee's exact tone.

REAL REVIEWS

What coffee drinkers are saying

From people who refused to give up their latte.

"I have super sensitive teeth, so I can't use other whiteners because they hurt so much. These gave me zero sensitivity and my teeth look noticeably whiter."

Sarah M.

Oat latte devotee

Verified Purchase

"Results after the first use were impressive. Easy to apply, stay in place, and no harsh burning feeling. Visible brightening especially with my coffee stains."

James K.

Coffee enthusiast

Verified Purchase

"The strips stay in place and I can talk with them in. Noticeable result after the very first use — this is now part of my weekly routine."

Emily R.

Daily coffee drinker

Verified Purchase

"I have super sensitive teeth, so I can't use other whiteners because they hurt so much. These gave me zero sensitivity and my teeth look noticeably whiter."

Sarah M.

Oat latte devotee

Verified Purchase

"Results after the first use were impressive. Easy to apply, stay in place, and no harsh burning feeling. Visible brightening especially with my coffee stains."

James K.

Coffee enthusiast

Verified Purchase

"The strips stay in place and I can talk with them in. Noticeable result after the very first use — this is now part of my weekly routine."

Emily R.

Daily coffee drinker

Verified Purchase

Questions from fellow coffee drinkers

Everything you need to know before your first strip.

Is purple whitening actually real or just a TikTok thing?

It's real, based on colour theory used in haircare for decades. We pair it with PAP, a clinical whitening agent, so you get instant correction AND real whitening over time.

Will this hurt my sensitive teeth?

No. We use PAP, not peroxide, no free radicals, no nerve irritation. pH neutral formula. Zero sensitivity during or after.

How long do results last?

The purple gives you an instant visible correction. PAP does the real work underneath, breaking down stain molecules so each session builds on the last.

Results compound over time. Use 2-3 strips per week to keep ahead of your coffee habit.

Will my teeth look purple after?

Rinse and brush after removal , the purple is completely gone.

We wouldn't recommend putting them on 5 minutes before a date, but a quick rinse after and you're good.

Is peroxide-free actually effective?

More effective on coffee stains. Lab research showed PAP outperformed peroxide on polyphenol stains (the type coffee creates) by ~70%, without damaging enamel or causing sensitivity.

Can I use these everyday?

Yes - the enamel-safe, pH neutral formula is designed for regular use. Most customers use 2-3 treatments per week for maintenance.

Daily use is safe for accelerating initial results. No sensitivity, no restrictions.